#1 Be real
Ditch Jargon: sound like a person, not corporate's idea of a person
Stay authentic: use genuine, witty, and direct language
#2 Be helfpul
Simplify: make things that usually seem daunting clear and effortless
Be a guide: provide support and advice to paint a clear path forward
#3 Be decisive
Lead with confidence: be purposeful and keep the momentum high
One foot in front of the other: everything should have a next step
Phrase examples
Writing samples
"I help you discover your authentic story and create a brand identity that gets the attention it deserves from the real people you want."
Authentic: It prioritizes the realness over manufactured trend words
Helpful: It directly addresses the problem I want to help you solve.
Decisive: It focuses on a concrete result: reaching the right people.
Transparent: It explicitly calls out a"no tricks" promise to build trust and counter positions against engagement bait.
Decisive: It swaps vague "synergistic solutions" for a clear plan of action.
Partnership: It emphasizes a path to get where you want to go.